Jide Maduako

Jide Maduako

“I was a professional football player, and now I have founded an influencer platform for brands, Yoke.

Why did you start your own business?

I think deep down I’ve always been an Entrepreneur. I think it’s a state of mind about putting the focus on what you want and being able to drive yourself to achieve your personal goals. When I was playing football, that drive was about making sure I did everything I could at practice, being centred about what I needed to do and dedicated. Knowing that to get what I wanted might require giving up other things. It’s not always fun to be running around a field at 5am but you have to do what you have to do to be successful. That commitment has translated as a methodology to how I approach life now. I’ve always figured out a way to be successful and survive, be it selling things on Amazon, for example, while I was at university.


Toni Vicars

A strategic mind with a creative soul, I am passionate and dedicated to building and delivering exceptional, innovative customer-focused marketing. Track record as a highly motivated contributor and proven leader/coach in fast-paced, dynamic environments in both small hyper-growth organisations and global enterprises. Able to adapt & thrive in conditions of constant change while always striving for excellence at every touchpoint.

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