I’ve developed Simple Venture Design, an entrepreneurial toolkit which integrates creative tools such as Effectual Entrepreneurship, Design Thinking and Lean Startup with analytic ones. It’s become the basis for teaching business design as a creative craft as opposed to an art or a science. I’ve used this approach to design acceleration programmes and courses for the FFWDLondon Pre-Accelerator, Imperial College Techcelerate, the London City Incubator, City University, Central Saint Martins, Scottish Institute for Enterprise, and Hong Kong University, and Wayra Madrid.
I started my career in with Advanced Cardiovascular Systems, the most successful medical startup in Silicon Valley history. My formative experience was as founding CFO for PSG, and intrapreneurial spinoff unit. After senior posts in Europe for Guidant, I left to become European Director for Gynecare, setting up their operations prior to a successful exit to J&J.
I then joined Gorilla Park, a pan-European technology accelerator and launched their venture investment and acceleration operations in Sweden as Managing Director.
• General management, international business development, finance, strategic planning and management education.
• Early stage investment and market development experience in Europe and the U.S.
• Fluent in five European languages
• Work/Residence experience in Silicon Valley, 5 European countries, Brazil & Chile
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