Noreen Burroughes Cesareo is an International Marketing, Communications and Trade specialist with an international private enterprise, corporate and entrepreneurial background. She is also the principal consultant of a UK-based international advisory consultancy she set up in 2007 called Market Accents. This WE Connect-certified business has served as a platform for her to engage with businesses on projects of varying sizes, at times working in collaborative partnerships with other SMEs and larger organisations.
Prior to this, she implemented commercial and strategic marketing and communications projects and initiatives with blue-chip, larger and other SME businesses in various industries including financial services, hospitality and travel, transportation, health products and services, automotive, manufacturing, logistics and supply chain, international distribution and marcom agencies – where she also set up internal PR departments – as well as with other B2B and B2C verticals in the UK, Malta and internationally, including Canada and the US. Her profile shows the breadth and depth of her experiences.
Noreen brings a wealth of very sound strategic and practical experience and expertise. She is a qualified professional, an author and a speaker. She is an experienced veteran in market mapping, research and customer key insights and analysis; her strengths include strategic direction, value chain and customer journeys and proposition development. She has an eye for identifying developments and insights in culture, customer trends and behaviours that help her understand market dynamics, identify new opportunities, and formulate direction and propositions that grow and solidify businesses.
Her background in journalism and communications is key to her keen understanding of communications and workings of the press. She is also fluent in European languages, digital and social media. She regularly delivers webinars and masterclasses on these subjects to the WE Connect Network, and the Made In Britain Community where she was recently appointed Marketing Expert in Residence and engages with the community through dedicated actvities and marketing clinics. She also participates as a lead contributor in marketing and business Twitter chats for Made In Britain and the Sage Business Community. She is a Sage Business Expert in Marketing and also a visiting lecturer at the University of Malta.
In recent years, she has volunteered and contributed to charities and not-for-profits, taking on directorships to provide guidance and expertise. She is an advocate for fair access to markets for SMEs and women-owned businesses and champions these messages with the UK Government, local organisations and internationally through the NGO WEIFORWARD where she is the Director for Marketing and Outreach as well as a trade specialist within Trade and Enterprise. Among other positions Noreen sits on the Advisory Board, Marketing for the Fintech Smart Platform for crypto currencies Suprafin. She is also the Co-Chair, International Trade sub-group of the UK All Party Parliamentary Group Women in Enterprise. Noreen contributes and is an author of various international policy papers, white papers and reports.
Noreen speaks multiple languages including: English, French, Italian, Spanish, and Maltese
And her website: www.marketaccents.com
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