I love helping businesses understand their customers and innovate better.

Kate Ainscough

December 17, 2020

Started my own thing working with businesses who want to understand their customers and innovate better. Using design thinking, design sprint and lean startup techniques.

I’m the founder of Freestyle Innovation. I also work with the Corporate Internal Innovation team at Rainmaking, supporting and coaching client teams on programmes which deliver culture and mindset shift; upskill corporate employees in the skills used by best in class startups; and lay down the process needed to rapidly validate and bring new ideas to market. And with Innovation Coach helping to grow people and companies as part of a community of carefully curated independent coaches and mentors connecting leaders of startups and the enterprises they are disrupting whilst sharing leadership best practice. And finally BEAF, who are an innovation agency that turns ideas into new products, brands and services.

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